Cape Town, the first location for the biennial Fi Africa event, is a perfect place to do business. Its highly accessible location, excellent weather, natural beauty and good infrastructure have long made it an irresistible destination for corporations and private individuals alike.
Why exhibit?
Generate new business - be in the same place as 1,000’s of potential customers
Listen to key specialists’ views on crucial trends and issues
Discover where the African market is heading
Find out what your competitors are up to
Fi Africa is endorsed by the well respected SAAFoST
FEED THE GROWING INTEREST IN NEW FOODSTUFFS
Many parts of Africa are developing at an astonishing rate, and rapid changes in food preferences are just one of many aspects associated with modernisation. A growing appetite for Western-style foods, together with improved standards of living, are opening up new opportunities for anyone in the food ingredients industry.
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BRING THE WORLD TO AFRICA AND AFRICA TO THE WORLD
Fi Africa will enable international exhibitors to get to know the African market better, while allowing local companies to realise their potential further afield. Consumers in the rest of the world are increasingly discovering a taste for African food ingredients, resulting in huge demand for previously little-known foodstuffs such as South African wines, rooibos and hoodia.
At the same time, African consumption patterns are showing a growth in many areas, including:
• healthier snacks such as cereal bars
• trendy dairy products
• grains & fi bre
• steamed and ready meals
• convenience foods
• fresh-packed foods such as fresh milk in cartons.
